“The real issue is not print versus digital. It is not about the merging of print and the digital. It’s about the merging of content and technology,” said Ferrell. “The digital future is really about how you create relationships between the content and the technology. Either through the relationship between content creator and program producer, or through the use of technology to tell stories,” said Ferrell, who is hailed as a digital design maestro and routinely lectures at top US universities from Stanford to Northwestern on the subject.

NU-Q dean and CEO Everette Dennis said: “Never has the effectiveness of journalism and storytelling been more intertwined with, if not dependent upon, advances in technology. Mr. Ferrell is a practitioner whose wo
rk lies at the heart of innovation, and we are thrilled to have hosted him here to engage our students and faculty in discussions on the latest developments in today’s digital, global media.”

In his lectures and discussions throughout the week, Ferrell examined the intersection between different media platforms and the way forward for news organizations.